I design games from the player fantasy down to the code.

I start with why a player would pick a game up, and work down to how it actually gets built. I started as an engineer and never stopped, so when an idea meets the build, I can see both sides. My HUD framework on Arma Reforger is public, and thousands of modders build on it. And when the process itself is the bottleneck, I fix that too.

Outside the day job, I advise studios through the Dutch Games Association and Retro Zero Games, and I give talks on designing marketable games and on cognitive load in game design. BAFTA member.